中等BAFS-BENV-013
A Hong Kong retailer faces a higher minimum wage and no change in its own prices. Which force is this?
A. A marketing mix decision
B. An internal strength on a SWOT chart
C. A legal or political factor outside the firm✓ 答案
D. A technological opportunity only
解說
Minimum wage is set outside the firm by law. It is not one of the 4Ps, and it is not an internal strength. Technology is a different PEST heading.