高階bafs-u04-d04
Positioning refers to:
A. How a brand is perceived by customers relative to competing brands✓ 答案
B. The location of the company's warehouse
C. The grade of staff in the marketing department
D. The delivery route used for finished goods
解說
Positioning is perceptual: it is the place a product occupies in customers' minds against alternatives, often expressed as a perceptual map. Physical location and staffing are operational matters.