中等BAFS-MKTG-013
The 4Ps are:
A. Profit, plan, people and process only
B. Assets, liabilities, capital and drawings
C. Product, price, place and promotion✓ 答案
D. Recruitment, selection, training and appraisal
解說
The basic marketing mix is product, price, place and promotion. People, process and physical evidence extend it for services. The other lists are accounting or human resources.