中等BAFS-MKTG-014
Market segmentation means:
A. Dividing a market into groups with similar needs✓ 答案
B. Selling one product at one price to everyone with no groups
C. Closing the least profitable shop
D. Calculating the current ratio
解說
Segmentation groups buyers so the firm can design a clearer offer. It is not a ratio and it is not the same as exiting a location.