高階BAFS-MKTG-015
A skimming price is:
A. A permanently low price to gain the whole market
B. A price equal to variable cost
C. A discount that is illegal
D. A high opening price aimed at buyers who will pay more at launch✓ 答案
解說
Skimming takes a high price while some buyers are keen, then often lowers it later. A low entry price to gain share is penetration.