基礎bafs-u04-d01
The marketing mix of 4Ps covers:
A. Product, Price, Place and Promotion✓ 答案
B. Profit, Plan, People and Patent
C. Process, Plant, Product and Price
D. Post, Pack, Pay and Print
解說
The original 4Ps are product, price, place and promotion. Modern versions add people, process and physical evidence, but the core four still describe how a firm reaches customers.