中等bafs-u04-d02
Market segmentation means:
A. Dividing a market into groups with similar needs or characteristics✓ 答案
B. Selling one identical product to everyone in the same way
C. Reducing prices across the whole market
D. Merging two competitors into one company
解說
Segmentation groups customers by demographic, geographic, psychographic or behavioural factors so the firm can target them more precisely. It is a basis for targeting and positioning, not simply a price cut.